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Department: Global Communication

Position: LinkedIn Marketing Manager

Description: 

 

SAPA Communication Department is the voice channel of SAPA headquarters and all chapters, and is an indispensable core function for the operation of SAPA organization. The Communication Department is responsible for the promotion, reporting, interviews and news releases of all activities. We own multiple media platforms such as WeChat official account, website, LinkedIn, LinkedIn, Newsletter etc. It is committed to producing the highest quality content, providing the most timely SAPA and industry updates, to enhance SAPA's influence and business value, and serve SAPA’s mission: To enhance the science, education, collaboration and career advancement in the pharmaceutical and biotech industry. The SAPA Communication Department is recruiting talents with passion to join the group as LinkedIn Marketing Lead.

 

This position will be part of the LinkedIn marketing team and will work on designing/constructing the LinkedIn marketing campaigns with provided event information (promotion, report, onsite live update) through collaboration with the event communication & reporter team in a timely manner. The LinkedIn marketing manager will also be responsible for routine maintenance and data analytics of the SAPA-HQ LinkedIn account and SAPA-HQ LinkedIn group .

 

Responsibilities: 

  • Construct and post promotional messages, live event update (day of the event), or post event summary links on LinkedIn platform

  • Monitor LinkedIn account notifications, interact with speakers and SAPA sponsors on LinkedIn, and respond to comments.

  • Responsible for routine maintenance of the SAPA-HQ LinkedIn account and SAPA-HQ LinkedIn group .

  • Analyze the data of the SAPA-HQ LinkedIn account and improve the marketing campaign outcome based on the data

Requirements:

Required: 

  • Eligible candidate must be an active SAPA member or willing to become an active SAPA member upon joining

  • Experience of using LinkedIn

  • Willing to learn and keep learning

  • Responsible and responsive to complete assignment timely and reliably

  • Excellent inter-personal communication skills

  • Independence and leadership skills

  • Attention to details

  • Creativity


 

Preferred: 

  • Previous experience with LinkedIn marketing content building or desire to learn

  • Ability/willingness to attend event and post live updates (or collaborate with onsite reporters to complete this task)

  • Multitasking and time management skills

  • Experience of working in cross-functional matrix team

  • Interest in data analytics to understand marketing outcome


 

Time Commitments:

 

Pre-event and Post-event:

  • 1-2 hours per month for a period of 1-2 month for the event project assigned

  • The work can be divided among multiple volunteers

 

During event:

  • 2-5 posts during each day and interact with speakers/sponsors/comments on LinkedIn while attending the event

 

Independent project:

  • Varies depending on projects, allowing flexibility of timing as long as the tasks are delivered

 

Benefits:

 

In addition to the general volunteer benefits:

  • Learn skills including but not limited to LinkedIn marketing platform, marketing content building, data analytics

  • The volunteer supporting a specific event may be eligible for free tickets for this event

  • The volunteer may be invited to local group activities, summer picnic, annual conference dinners for free, which is a great networking opportunity.

  • Ability to improve overall LinkedIn skills, expand network to support career growth

  • Depending on your own development plan and willingness, the volunteer may have opportunities to take on increasing & leadership responsibility or rotate to other functional groups to learn new skills/make new connections. 

  • Participate in large professional event planning and publicity, accumulate experience in cross-functional teamwork, and exercise leadership and other soft skills

  • Closely follow up the preparation process of the event in SAPA in real time, and get the latest news of the companies, people, events, and career development opportunities you are interested in at the earliest time

  • Chances to establish a 1-to-1 relationship with the industry/academic leaders, and get inspirational advice for career development and find future career partners.

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